Greystar Advantages

Resident Life

LEARN. GROW. DO GOOD.
Greystar acknowledges the core academic, social and developmental needs of its residents and empowers each community to create a family. Every Greystar Student Community builds a unique environment to enhance each student’s collegiate experience through residence life programming. We create a sense of community that goes beyond the campus environment. By utilizing our own target demographic, we employ Community Assistants (CA) as liaisons, event planners and marketers for the community. They not only assist in the daily community operations, but more importantly represent the voice of the residents and university community.

The Student and Parent Experience

WE WOULDN’T BE HERE WITHOUT OUR FAMILIES
Our families are the students, the parents and the schools we support. Maintaining a premier level of service, Greystar trains its teams to facilitate seamless transitions among our students. Greystar employs a proactive approach starting with move-in through move-out and everything in between.

Marketing Technology

TARGETING NUANCES WITHIN EACH STUDENT AND UNIVERSITY MARKET
Greystar explores multiple marketing platforms for maintaining an advantage and presence over our competitors. Recognition of submarkets among the students allows for a higher degree of success even in “slow”, “late” or “saturated” markets. Technology has changed the face of marketing, especially among the collegiate demographic, greatly improving efficiencies, economies and reach. As a result, Greystar always seeks to find the newest media channels to reach its target market, including Mobile Marketing and Social Networking. Greystar also believes that a strong, consistent grassroots effort is essential for success including a prominent presence on campus, local “hot spots” and the Greek environment.

Turn/Maintenance

TURN SUMMIT
Greystar Student Living created the standard for the move-in process, Turn Summits and core student living business processes. Greystar employs a sophisticated and thorough maintenance program to keep the community running at its highest performance, thereby securing resident retention. Knowing the importance of Turn, Greystar hosts an annual Turn Summit for Community Managers and Service Supervisors. The summit provides an interactive stage for sharing best practices, technology and improved procedures and process. Greystar believes a successful Turn sets the tone for move-in day and resident satisfaction throughout the students’ time with us. Greystar’s national presence allows for enormous buying power helping to reduce Turn costs and improve efficiency.

On-Campus Management

We have 10+ years of on-campus and university affiliated experience, including food service and extensive resident life programs.

Resident Retention

MOVE-IN DAY IS THE FIRST DAY OF RENEWAL
Our residents are treated to a meticulous, efficient and fun moving experience. Communities utilize a range of tools such as vendor fairs, “Greek Movers” and welcome gifts to exceed resident and parent expectations. We set ourselves apart by creating a customer experience. This philosophy allows Greystar communities the ability to begin the renewal campaign as soon as 60 days following move-in. The comprehensive renewal effort is designed to make the process as easy and convenient as possible, while creating a sense of urgency to capture current residents quickly. Our approach to resident life and community-building contributes greatly to retention efforts by creating constant satisfaction through social, academic and developmental events designed specifically for each community.