Greystar Marketing

If you blog it, they will come

FACE IT: It's no secret that technology is reshaping and restructuring the student's academic experience and social life. Greystar not only understands the evolving needs of today's student, but also recognizes the nuances of niche demographics within each collegiate population. Greystar operates as a leader in this industry, creating a social media market presence that implements interactive and integrated communications to aggressively drive students to the community.

We do this by leveraging the ultimate marketing mix of traditional, online, and social media communications to lead our audiences through a well-defined path helping them discover our properties. Reinventing and repositioning each property with the freshest and most current marketing trends keep us clearly defined and relevant in today's renter savvy market.

With today's student climate of self service technologies, such as mobile marketing, it's all about keeping pace with technology and the student. Online web presence must grab each student's attention while disseminating information in user-friendly formats. Greystar perfectly positions each asset to capture attention and deliver the luxury and technology today's students demand.

Strength in Numbers

According to the National Center for Economic Statistics, enrollment at Degree Granting Institutions is projected to rise by over 2.6 million students from 2002-2003 to 2013-2014 – an increase of 16.1%.

In-House Social Media Program

WHAT IS A SOCIAL MEDIA GURU?
Greystar has created a special opportunity for a talented social media-savvy associate called a Social Media Guru. As a Social Media Guru, this person will represent their community online while strategically creating the community’s brand experience. They will communicate and recruit new followers utilizing social media channels such as Facebook, Twitter, YouTube, community blogs and more. The Social Media Guru functions as the public persona behind all social media channels. Having a designated Social Media Guru gives your social media a coherent voice, adds relevancy your content, unifies the brand and enhances the customer experience.